In the Otto Group’s textile range, cotton is clearly the dominant fibre compared to polyester, viscose and wool. With our Textile Strategy we intend to only use sustainably cultivated cotton in our own and licensed brands by 2020. To achieve this we are relying on cotton produced under the Cotton made in Africa (CmiA) initiative as well as on cotton from certified organic cultivation.
Compared with the conventional resource and CO2-intensive cotton cultivation process, CmiA saves around 2,100 litres of water and 40 % CO2 per kilogramme of cotton produced. In 2017 sustainably cultivated cotton amounted to 78 % of the total amount of cotton used by the Group in its own and licensed brands. This is an increase by 29 percentage points compared to the previous year.
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